Over the last few months, we have told you about the emerging concept of the B-Corp, which has since become an option for Massachusetts companies. Since its introduction to the state, five companies have elected to be designated as B-Corps, in order to pursue a wide variety of business objectives. These companies include Dancing Deer Baking Co. (a baking company that describes itself as “passionate about food, nature and aesthetics”) and Preserve Products (which makes eco-friendly products for the home). It is not surprising that such environmentally-oriented companies would be the first to explore this option, and how the public and investors respond will be interesting to watch.
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